Your reader just finished reading your novel. He’s hooked, raving, and wants more. It’s time to lure him in and make sure he doesn’t stop there!
But how are you going to do that? How are you going to transform a one-time buyer into a permanent client?
It’s not as hard as it seems — you just need to have a useful back matter in your ebook. When he’s ready for more, after turning the last page, you can show him all the ways he can go on and enjoy even more books from you.
In this post, I will be some tips and ideas on how to do just that. Feel free to steal or adapt for your own ebooks!
Don’t make him go search for your other books. Give him a link! There are multiple ways to do that, choose the one that correspond best to your situation.
⇨ If you have multiple editions for your ebooks, and can access all the distributors directly (Amazon KDP, Barnes & Noble, Apple, Sony, etc. — without going through another distrubutor like Smashwords), you can give direct links to your ebooks there. Just add a link on the title of your book, linking directly on the distributor’s page. This is great for readers, but can be exhausting if you publish new books regularly, as you have to go back and add the new ones all the time in the older ebooks’ back matters.
⇨ If you have to go through Smashwords (for example, if you don’t live in the United States, you can’t have a publisher account at Barnes & Noble), you can just put a link to all your author profiles on all the distributors. Warning: some distributors frown upon that.
⇨ My favorite option? Put a link on a “Books” page on your blog. There you can cater to all links easily, inform your readers about how many books you have easily, and send them happy to their favorite distributor (not everyone has a Kindle).
On that Books page, add a link to all your author profiles. This is a must. Then you can either add all books after that with all links, or make a page for each book and link to them from there.
Check out my Irma Geddon’s Books page!
Pimp your mailing-list!
In order to get a flow of quick sales whenever you release a new novel, you should create a mailing-list. My tip? Don’t spam it with each blog post, don’t chit-chat, and keep it focused: send an email only when a new book is out.
Mailchimp is free for the first 2000 subscribers. Create an account there and setup a very simple mailing-list. What you want is for people interested in your books to be informed that there is a new book out there that is specifically catering to their interest — and that book is yours!
Put the mailing-list subscriber form on your website or blog, and link there. Make sure to say what they’re signing for:
Sign up here to be the first to hear about new releases!
I won’t share your email with anyone else, and I won’t clutter your inbox (I’ll only contact you when a new book is out).
If you write content for adults, you could also specify that your mailing-list database is confidential and that your emails are discreet (and then avoid sending emails with TENTACLE SEX as a subject, hu hu).
Here is a great post from S.M. Reine that tells how she grew her mailing list and got more and more readers to buy her books: A quick, short, and dirty guide to slowly building sales.
Ask for reviews!
On the new Kindles, the Kindle itself prompts a way to review automatically when you finish a book. Even so, many people don’t read on Kindles, so it’s best to have a sentence in the back matter gently asking people to review your books on their favorite distributor platforms.
Be easy to contact!
Add links to your website/blog, give your email address, and let people know where you’re active (Twitter, Facebook, Goodreads…). No need to link to all your other social media accounts, most of all if you’re not active there!
What are other back matter options? Feel free to add them in the comments, I will update the post with my favorites and credit you.
In November 2010, I wrote a novel during NaNoWriMo.
I’ve spent a lot of time studying how to edit it, translating it in English, and finally decided to serialize it (like a TV Show: one book is a season, and each season has 6 self-contained episodes that advance the main plot).
During NaNoWriMo 2011 and 2012, I’ve written the sequels, that I will also serialize.
In February, I’ve published NightmarZ: Asylum the first episode of my Z Series with a pen name (Irma Geddon). It’s available on Amazon, Kobo and Smashwords, and will probably be on Barnes & Noble, iTunes, Sony and other smaller distributors in a few weeks.
Gabrielle’s worst nightmares are becoming true and attacking her. Betrayed by her own father and committed to an asylum, she must find a way to escape, find a way to stay alive, and unravel the mysteries surrounding her curse while keeping the ones she loves away from harm.
I’m keeping prices low ($0.99) and will try to publish the following episodes quickly. If you read it and are okay with leaving a review, I would really appreciate that!
I’ve been quite absent these past few weeks, I know. I’ve tried to get of the face of the Earth, or more accurately, off of the political stench of the autism communities in France. I’ve defriended tons of people, I’ve stopped answering e-mails about that. Autism hasn’t really disappeared from my life – after all, it is an important part of it that I can’t ignore – but I’ve made conscious efforts not to get caught up again in those stinking schemes, and avoid people who enjoy tripping other people up.
So, not much to say, really.
In 2013, I will focus what little time I have to writing and publishing stories. I probably will find a way to get my heart and soul crushed in the process as well, so, really, same old same old. I’ve started by publishing the english translation of my Autisme et autonomie à la maison: La propreté book. That should be up in a few hours.
I will also start focusing more on my personal blog. It’s been neglected for too long. So, thanks to everyone still stalking here – I look forward to hearing from you again.